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NARAL Name Guidelines

Jan 20, 2003 | Press Room

[The following directive was e-mailed by NARAL to news media outlets on January 20, 2003.  It is reproduced below without alteration.]

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January 20, 2003 Monday

SECTION: Copy Editor

LENGTH: 308 words

HEADLINE: NARAL Pro-Choice America: Media

Guidelines on New Name

DATELINE: WASHINGTON, Jan. 20

BODY:
The following are directives on NARAL Pro-Choice America’s new name:

NARAL has officially changed its name to NARAL Pro-Choice America.

NARAL Pro-Choice America is now the legal name of the organization formerly known as the National Abortion and Reproductive Rights Action League. NARAL is no longer the acronym for the National Abortion and Reproductive Rights Action League.

BACKGROUND: The name change recognizes that reproductive freedom is gravely imperiled, and that the best — the only — hope for protecting it is mobilizing an educated and motivated pro-choice majority. In conjunction with our new name, NARAL Pro-Choice America is also launching the largest grassroots mobilization initiative in our history. To that end, effective immediately, in all publications, in the media, in internal and external communications, advertising, direct mail and other marketing materials, NARAL will now be referred to as NARAL Pro-Choice America.

The following guidelines should be adhered to when the name appears in print:

DO:

 — Use all-caps when writing NARAL as part of NARAL Pro-Choice America

— Always refer to NARAL Pro-Choice America when referring to the organization, and not any combination of the four name elements

— Always hyphenate and capitalize Pro-Choice

— Always use a non-bold, non-italic font

PLEASE DO NOT:

— Do not use lowercase letters when spelling NARAL Pro-Choice America

— Do not use periods to separate the letters of the name NARAL

— Do not use bold or italics in any part of the name

— Do not separate the four name elements to refer to the organization in shorthand format

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NARAL Pro-Choice America has a new logo. For a copy of the new logo, contact Deborah Bagocious or Liz Rose at 202-973-3032.

CONTACT: Deborah Bagocious or Liz Rose, 202-973-3032 both of NARAL Pro-Choice America 

Categories: Press Room