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“For Every Little Miracle”

Apr 29, 2011

By Dave Andrusko

When we talk about the power of ultrasounds to “humanize” the unborn child, we’re not telling you anything you don’t already know.

On a day-to-day basis, expecting parents see ultrasounds every day and ultrasounds images are found attached to refrigerator doors everywhere.

Ultrasounds/sonograms are also seen and discussed in the context of providing abortion-vulnerable women a last-chance to see whom it is whose life is at risk.

But increasingly we see ultrasounds used for commercial purposes. And because they are so pervasive and so matter-of-factly illustrate the unborn in all her complexity—and the family network of which she is a part– they are an enormously powerful educational tool.

That’s a long preamble to alert you to incredible Pampers ad that you can see at online at http://www.youtube.com/pampers.

From the very first ultrasound image through the last second of the one-minute and one-second long commercial, “For Every Little Miracle” sends one message, and one message only. We ought to celebrate babies—every baby—as a “little miracle” to “celebrate, support, and protect.”

No big deal, you say? This bold assertion is preceded by a series of “whethers.”

Such as whether the baby is planned or unplanned [!]; whether the mother is single or married; whether the child is early [premature] or “ten years late“ [to an older woman who had difficulty conceiving]; whether adopted or a child with special needs—all these babies and more are each a “little miracle” to “celebrate, support, and protect.”

Watch and then share “For Every Little Miracle” at  http://www.youtube.com/pampers.

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Categories: Unborn Children