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New Logo, New Slogan, Same Old Planned Parenthood

Nov 9, 2012

By Randall K. O’Bannon, Ph.D., NRL-ETF Director of Education & Research

Look on the Planned Parenthood website and you’ll see the expected self-congratulation at the re-election of President Obama (touting the “central role that access to Planned Parenthood services played throughout the campaign”), but you’ll also something new – Planned Parenthood’s  new logo and new slogan: “Care. No matter what.”

The new logo breaks out what used to be called the “nested Ps” – one “P” inside another – and lines up a taller “P” behind a lower, shorter “P,” so that it looks almost like two flags or two leaves sprouting from the same side of a plant.

How this is interpreted is in the eye of the beholder.  The slogan’s use of “Care,” as one blogger points out, can be interpreted in three ways: 1) as in providing  healthCARE; 2) as in Planned Parenthood really, really CARE-ing; 3) or in Obama’s “Affordable CARE Act.”  I would add a fourth–as an admonition to its clients–CARE about our political agenda.

But one can be sure that the new logo and slogan were developed and market-tested by the best marketers Planned Parenthood’s ample supply of money could buy.

Further, there is an obvious tone of defiance and resolve in the “No matter what” part of the slogan.  In those words is an implicit acknowledgement of obstacles, opposition (maybe to their performance and promotion of abortion?) and what might be interpreted as a pledge, a plea for camaraderie to fight against “them” — those politicians, those pro-lifers who would challenge Planned Parenthood’s mission, or more directly, their funding.

This explanation is reinforced by the similar slogan for Planned Parenthood’s political arm(which spent at least $12 million to elect pro-abortion senators and congressional representatives and return its friend to the White House), Planned Parenthood’s political action committee, which has the same two new “Ps” and the slogan, “Act. No matter what.”

Given their actions in the last election, the claim made by the organization (to POLITICO) that “The group has adorned its website with the new tagline and characterizes it as an effort to emphasize its focus on “patients — not politics”– is hard to take seriously. (Kyle Cheney, Politico Pulse, 11/7/12.)

The truth is that nothing has really changed at Planned Parenthood other than the latest image makeover it is trying to push on the public.  PPFA is still the nation’s largest performer and promoter of abortion— close to 330,000 annually!  And it is still looking to local, state, and federal governments to provide an increasing portion of their budget (in 2010, it was $487.4 million, 46% of the group’s overall revenues).

With the reelection of Obama and the implementation of ObamaCare, Planned Parenthood will surely be pushing for further expansion of their abortion empire by angling for an even bigger share of the nation’s healthcare dollars.

Planned Parenthood has always been careful to build and guard its image, to make itself about “choice” and “care” and “women’s reproductive health.”  But the services it offers remain very limited – condoms, birth control pills, a few tests (no mammograms), and the big moneymaker, abortion. And, of course, it offers very little in the way of “choices” – prenatal care is rare and adoption referrals are virtually non-existent.

In the face of all the new hype, spin, misdirection and rebranding, pro-lifers must keep the reality of 329,445 abortions a year, less than 10% as many prenatal visits, just 841 adoption referrals, and no mammograms before the public’s attention.  Make PPFA explain why a group supposedly devoted to health care spends more than $12 million to influence an election.

New slogan, new logo or no, Planned Parenthood is still the nation’s largest performer and promoter of abortion. No matter the image or the marketing, the deadly reality is all that counts.

Categories: PPFA