By Dave Andrusko
Over the years I don’t know how many stories we’ve posted about the incredibly powerful impact of the ads produced by Pampers. But it’s been a lot.
And there is a new one, titled “A newborn journey of firsts.” Live Action News was kind enough to allow us to reprint their lovely take on the 1:48 video. I’d like to add a couple of additional thoughts, now that I am not only the father of four but also the grandfather of two.
Let me work backwards, because the concluding thought perfectly summarizes the tender images that have preceded it:
“It’s a journey of firsts for both of you
“And you are in it together”
And of course that is absolutely true. The mother/unborn child bond is the most intimate and the most central to the human family.
But interspersed throughout the video is the subtle reminder that the baby and her mom have a family—a dad, grandparents, and siblings, just for starters.
Back to the “firsts” which are really clever.
“Her first hello”? The unborn baby is shown in her temporary abode on the ultrasound.
“Your first tears of joy” as the very pregnant mom, after seeing the ultrasound, wipes away a teardrop and strokes her husband’s hair.
“Her first word”—her cries as she is delivered.”
“Your first sigh of relief”—that she arrived safely.”
And perhaps the most tender of all:
“Her first, “Where are you mom?’”
“Your first, ‘I’m right here.’”
One other quick but vital thought. The under-the-radar notice that this little one is part of a larger network of loving connections reminds us that not every woman is that fortunate.
So when that support is not there—and when she is pregnant and wishes she were not—it’s people like you and I who must stand in the gap.
A wonderfully life-affirming ad that you can watch at www.youtube.com/watch?v=3HWxiDsGenk.