NRL News

New ad a reminder of how important a part people with Down syndrome are in the mainstream of American life

by | Apr 21, 2020

By Maria V. Gallagher, Legislative Director, Pennsylvania Pro-Life Federation

The beauty of a child with Down syndrome is on full display in a television ad for department store giant Target.

It is not the first time that the chain has featured a child with a disability in its advertising. But the commercial is a welcome sign of the times—an encouraging example of inclusion in the marketplace.

People with Down syndrome have made tremendous progress in the past few decades. They contribute greatly to our workplaces, families, schools, and communities.

What is especially significant about TV ads featuring children with Down syndrome is that they mainstream the message that people with an extra chromosome are an important part of the fabric of American life. They are being celebrated for their abilities rather than marginalized for their disabilities.

Babies with Down syndrome are full of possibility and promise and can serve as a fount of joy for their families. They may grow up to be another Karen Gaffney, a woman with Down syndrome who has swum the English Channel. Or they may rival the accomplishments of Chloe Kondrich, who has met with the President, Vice-President, sports figures, musical artists, and other celebrities.

And yet, it is estimated that the vast majority of preborn babies with Down syndrome become casualties of abortion. It is high time to end the discrimination against these children in the womb. They have as much of a right to life as anyone else—and our nation is enriched by their birth.

Categories: Down Syndrome