By Dave Andrusko
The 55th annual Super Bowl is three days away. Over the years we’ve posted about ads that were subtly pro-life (which the bad guys complained about, of course) and/or which parodied pro-abortionists response to even the implication that giving birth is more than just exercising “choice.”
For example, there was the enormous hullabaloo over the 2010 Super Bowl ad Tim Tebow made with his Mom because it was paid for by Focus on the Family, and the outrageously funny parody of pro-abortionists responding to a very funny 2016 Doritos ad. If you have not watched either for a while, please do.
So what was there about the Doritos ad that was so “offensive”?
A very pregnant mom is watching her baby (about to be born any moment) on the ultrasound. The dad is chewing away on his bag of Doritos.
A less than happy mom voices her displeasure at what appears to be fatherly indifference. Meanwhile you see the baby on the ultrasound reaching for the Doritos chip. Baby and dad play a game of reaching forth and pulling back, which causes the mom to toss one of the chips.
The camera flashes to the ultrasound image. We see the baby disappear–as in he/she is exiting to find that chip!
Mom yells, dad yells, ultrasound technician yells. Cute.
Here’s what we wrote at the time:
The ad was the brainstorm of Peter Carstairs from Perth, Australia. We learn the inspiration for the ad from the website.
Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.
Here’s hoping there are some life-affirming ads this coming Sunday. A LOT of people will be watching.